Dr. Eeva Vilkkumaa, Associate Professor, Aalto University
Digital business growth unfolds in a web of uncertainties: shifting customer behaviour, fast-moving AI, volatile geopolitics and regulation, fragile supply chains, and tightening capital. These uncertainties are interconnected, creating multiple plausible futures. We can’t predict the future– but we can build resilience with scenarios. Executives can fully leverage the power of scenarios by taking time to identify key uncertainties, monitoring signals of change, and institutionalizing the scenario process.
Based on Research
Seeve, T., & Vilkkumaa, E. (2022). Identifying and visualizing a diverse set of plausible scenarios for strategic planning. European journal of operational research, 298(2), 596-610.
Seeve, T., Vilkkumaa, E., & Morton, A. (2025). A structured framework for supporting the participatory development of consensual scenario narratives. European Journal of Operational Research.
Learn more about Eeva Vilkkumaa’s research.